From Canary Birds to Pet Paradise: A Journey Through Our Turf Pet Hyper


Welcome to Turf Pet Hyper, where we invite you to embark on a journey through time. Our store's roots can be traced back to the 1960s when it was established with a simple objective: breeding canary birds. However, due to the limitations imposed by apartheid laws, our business faced obstacles that prevented its expansion. Everything changed in 1992 when those oppressive laws were uplifted, allowing us to break free and embrace a new era of growth. We launched an aggressive marketing and advertising campaign to reach a larger customer base, and as a result, our business experienced rapid expansion. Today, we proudly operate as Derby Feeds and Seeds CC, providing quality products, excellent customer service, and competitive prices to pet owners in Turffontein and beyond.

1. Unveiling the Origins:

Our journey began with a passion for canary birds and a determination to breed them with care. Despite the challenges, our dedication to the well-being of these beautiful creatures allowed us to establish a reputable name for ourselves in the community. We gained the trust and respect of pet enthusiasts in Turffontein, laying the foundation for what would become a flourishing pet paradise.

2. Breaking Free and Expanding:

When apartheid laws were finally lifted, it was as if a door to opportunity swung wide open. We seized the moment and embarked on a mission to diversify our offerings and cater to a wider range of pets. With an expanded customer base, we realized the need to broaden our product lines. Pigeon seeds, animal medication, and a variety of feeds were introduced to meet the demands of our growing clientele.

3. Introducing Derby Feeds and Seeds CC:

As our business expanded over five decades, we took the leap and incorporated our enterprise into an entity known as Derby Feeds and Seeds CC. This transformation marked a significant milestone in our journey. We committed ourselves to providing quality products, good customer service, and competitive prices. Staying up to date with the latest technological advancements allowed us to continually improve the standard of products we offer.

4. A Family of Entrepreneurs:

Behind our pet store's success stands the Kathrada family, a lineage of successful entrepreneurs. With a sound financial background and a passion for serving the community, we have established a reputable name for ourselves. Our solid standing with suppliers, creditors, and government authorities, as well as our excellent reputation with national companies and banks, reflects our commitment to professionalism and integrity.


As you step into our pet store in Turffontein, you're not just entering a place of business; you're stepping into a pet paradise built on passion, dedication, and a commitment to providing the best for our customers. We invite you to explore the rich history of our store, witness the breadth of products we offer, and experience the excellent service that has become our trademark. Join us on this remarkable journey and discover why we are more than just a pet store – we are a testament to resilience, growth, and the power of following your dreams.

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